What is CONTEXT?

CONTEXT is crucial for effective communication with leads. It involves how RAIA reintroduces itself to the lead. For example, if a lead was generated at an open house, RAIA can use this context to say, "Hi, I am reaching out for Jim Smith (realtor) and wanted to thank you for coming by the open house." Having the right context ensures meaningful interactions, especially in SMS and EMAIL outreach.

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