How do we Generate Leads?
Last updated
Last updated
Our Lead Feed comprises of multiple lead types. Our goal is to build your database of homeowners (even if they are not ready to sell) so we can build a strong listing pipeline into the future. Not all leads will close today or even in the next few months, but when they are ready to sell their home we want to ensure you are first in the door, and your brand/marketing has been in front of them multiple times when they decide to list.
Our HouseValueReport.com (HVR) leads are generated when a homeowner goes through the process of requesting their home value. We drive homeowners to our generic lead capture page via ads (see below) and we also provide automated email campaigns to be delivered with your branding and messaging. An HVR lead is considered to be middle-of-the-funnel (since the homeowner has taken action and requested information). However, this doesn't mean they are ready to sell.
We run Google Ads to drive Seller Leads to engage with our HouseValueReport.com landing page. The goal is to have them self-identify they are looking to sell their home, so that we can qualify them as being in-market.
