Seller Signal vs Predictive Sellers

Once you start using offrs.com you will see that we provide a Lead Feed and Predictive Sellers. In this article we explain the difference and how each can help you generate more transactions.

Once you start using offrs.com you will see that we provide Seller Signals Leads in your Lead Feed and additionally an option to download Predictive Sellers inside or outside of your territory, by using the Territory Builder. In this article we explain the difference and how each can help you generate more transactions.

A Predictive Seller is a property that our predictive algorithm has determined to be more likely to sell in the next 12 months than other homes in the same area. We score each home from 0 - 100 and any home over 80 is classified as a predictive seller. You can use the Territory Builder to draw custom areas on a map to build lists. These lists can power your outreach and marketing campaigns (e.g. if you wanted to send a direct mail via your existing vendor). Of course, we leverage predictive sellers in our marketing campaigns to help generate leads to the Lead Feed.

A Seller Signal is a predictive seller within your territory, that has additionally taken some form of action online, that we consider a “Signal” they are possibly In-Market. This could range from them clicking on an ad in Facebook, taking steps to list their property or showing interest in one of our 3rd party websites. This lead type can be accessed in your Lead Feed and can be added to any Lead List you want to create. You can leverage these lead lists to power your outreach and marketing campaigns (e.g. if you wanted to send a direct mail via your existing vendor, create a custom email campaign in your CRM or any other type of additional marketing).

How these leads build our Marketing Funnel

We start by using Predictive Sellers at the Top-of-the-Funnel. We market directly to homeowners we identify with our algorithm.

Once they engage with our ads or articles they become Seller Signal leads (still at the Top of the Funnel but showing intent). This is the AWARENESS stage of the funnel. We are able to grab additional information about the homeowner via 3rd party data providers even though they have no filled out a form yet.

Then we drive them to the Middle-of-the-Funnel by sending them to one of our lead capture landing pages like HouseValueReport.com. This is the INTEREST / INTENT stage of the funnel.

And finally, we begin to engage the lead using our automated email campaigns (and any additional outreach the agent does or ROOF does as a service). This pushes the lead to the EVALUATION stage of the funnel.