Lead Capture Landing Pages

Branded Landing Pages Made Easy!

Note: It's critical that you set your information up in your Account page as the landing pages use your photo, logo, and information.

In today's digital age, landing pages have become a crucial tool for capturing leads and converting interest into actionable sales opportunities. As part of your subscription, you have access to a variety of specialized landing pages designed to target homeowners and potential sellers. This guide will walk you through the types of landing pages provided, how to access and customize them, and how to effectively integrate them into your marketing strategy.

Types of Landing Pages

1. House Value Report (HVR) Landing Page

The HVR landing page is a flagship offering designed to attract homeowners interested in selling their property. Here's the journey a user takes on this page:

  • Home Address Entry: Respondents begin by entering their home address.

  • Contact Information and Intent Capture: Next, they proceed through a series of steps where their contact details and selling intent are captured.

  • Property Value Estimation: Finally, they receive an estimated value of their property, making this interaction highly valuable for both the homeowner and you, as the lead will be tagged as an HVR lead in your feed.

2. Personalized Landing Page

Beyond the HVR, you can create your own personalized landing pages:

  • Creation: Start by clicking on "create a new landing page."

  • Customization: If you choose not to customize immediately, simply create the website and then go into the options to edit. Here, you can tailor the text, logo, and background image to better fit your market.

  • Update and Share: After customization, remember to click on "update" to save your changes. You can then share this landing page through email campaigns or links from your business, enhancing your lead capture efforts.

3. Contact Landing Page

This is a straightforward, mobile-friendly page that features your branding and contact information, optimized for simplicity and ease of use in your marketing efforts.

4. Market Snapshot Landing Page

Offering a tailored report for a specific zip code, this landing page provides insights into listing and sales trends over the past 12 months. Users simply enter their home address to access a comprehensive zip report, making it an invaluable tool for engaging potential clients with relevant, actionable data.

Implementing Your Landing Pages

Integrating these landing pages into your marketing strategy is straightforward. They can serve as powerful tools for capturing leads across different stages of the selling process, from initial interest to deciding to sell. By customizing these pages to reflect your branding and market specifics, you can significantly enhance their effectiveness and, by extension, your lead generation and conversion rates.

In conclusion, these custom landing pages are designed to streamline the lead generation process, providing a personalized and engaging experience for potential clients. By leveraging these tools effectively, you can expand your reach, engage with your audience more effectively, and ultimately drive more sales.

Last updated