What is ROOF?

ROOF is a service that qualifies your leads leveraging outbound call center and marketing.

ROOF contacts and qualifies your leads to identify which homeowners are ready to talk to you about listing their home. Our core service currently requires a steady flow of quality leads. Our lead generation is provided by offrs.com.

Watch ROOF Onboarding Video for more Information.

What is the difference between ROOF and offrs?

offrs.com is a lead generation program. offrs.com delivers leads to agents that are generated via predictive seller algorithm, online ads and other sources. ROOF is a lead qualification service that works the "middle of the funnel" leads provided by ROOF and connects them to an agent.

offrs + ROOF provide a full click-to-close system for Agents who want both leads and a ISA to qualify and market to those leads.

What is the pricing for ROOF?

If you are a premium subscription with offrs, there is no upfront or monthly fee for ROOF. There is only a 25% referral fee on the success of a transaction. The cost of offrs is for generating the leads, and the referral fee is in exchange for working the leads to a transaction.

What is the ROOF Concierge Service?

As part of our value proposition to homeowners we provide a free concierge service to help anyone looking to buy or sell a home. One of the primary services we provide is referring them to the best agent in their area to ensure a smooth transaction and to maximize their likelihood for success.

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